When you plan to advertise your products/services, it becomes difficult for you to select which media will be effective. Let us say TV Advertising will be effective or Newspaper Advertisement. Going through a few criteria like demography, medium, price, target audience, cost, purpose, etc. will help in deciding.
Newspaper Advertisement is measured by their circulation, i.e. no. Of copies, each newspaper sells and by no of readers. No of readers are always more than circulation since one paper is read by more people. Whereas TV Advertising is measured by no of people to watch that particular channel.
Most newspapers are limited to a particular region. Some may have a wider region whereas TV mostly Covers the complete country. Nowadays regional TV Channels are also there which cover a particular region.
Inserting an advertisement in a Newspaper is easy and it takes one day in advance whereas a release advertisement on TV Channels is a bit difficult. It takes time to make a video of commercials for TV. So when you have no time, then the newspaper is a better option.
Visibility of newspaper advertisement is a minimum of one day and it may be one week/month in some cases, whereas the visibility of TV Channels is for a few seconds.
The cost of a newspaper ad depends on its circulation and a TV Channel depends on its TRP. The more the circulation / TRP more the cost is.
If you are in Delhi you can find out one good newspaper advertising agency in Delhi. There is one newspaper ad agency in Delhi i.e. Baba Media Group, who can guide the new advertiser for a proper selection of media.